Sell with multiple languaguages and currencies

Global commerce with WooCommerce

For many companies, internationalising their e-commerce with WooCommerce is the first major expansion of their e-commerce business. In addition to language translations and currency conversions, a lot of other preparations are required.

Among all things, it changes the way you manage inventory, SEO and international deliveries. We can help you with a checklist of details to consider before you go international.

Multisite

With a WordPress multisite, you can manage multiple languages and currencies together with WooCommerce, as well as multiple currencies for each language. This gives you the freedom to easily customize your offerings for different markets and respective holidays.

SEO & Domain structure

In order to prepare your site for the languages to come, it's a good idea to create a solid plan of what your domain structure will look like. Visitors will perceive a shop as more local if you work with visitors' country code top level domains such as .co.uk, .es or .de.

Multiple inventory or shared

A multisite installation means that each site carries its own inventory. Our integrations to ERP's make it easy to let your business system act as the master of the warehouse, together with our intermediate warehouse. As soon as something is sold in one store, the warehouse is quickly synced down to the other language installations.

PIM & product management

Managing products in multiple languages can become a burden if the product volume is high. Working with excel files orworking with assisting translation agencies can help you a long the way. We highly recommend a suitalble PIM (Product Inventory Managment). A PIM is also usable for product feeds for display networks.

Server scaling

The internationalisation of e-commerce also means more visitors and more transactions. This reqires more server power of your server to handle the visitors and their purchases in your e-commerce. If visitors are coming from other continents, it's a good idea to use a CDN (Content Delivery Network) to deliver static content such as static code and images, as these will then be delivered from servers in the respective local area.

Product feeder and conversion script

Multiple markets mean that you need to adapt your product feeds for different currencies and shopping networks. Some markets also have their own shopping networks which require their own product feeder structure and conversion script.

Contract of carriage and customs declaration

Starting to ship parcels abroad does not only require that the freight forwarder has reasonable shipping rates. Also review your shipping agreements for guarantees, returns and delivery times. Together with our Unifaun integration, you can easily match customers' shipping choices with carriers' shipping services in Unifaun, and attach the right customs declarations for your goods.

Suitable payment method for your markets

All markets have their first choice of payment method. It's important to allow the end customer choose whether they want to pay by card, invoice or even by instalment. Review the payment partner's support for the different markets, the currencies they support and the payment methods that are popular on the each designated market.

Development

Developing your e-commerce towards a global commerce also often means higher demands on performance and further development of the platform and integrations.